Hasselblad booth at Photokina 2016

dirk

CI-Founder
Since Hasselblad changed its strategy and product focus ("back to the roots"), this Photokina, the Hasselbald booth was very interesting. It showed of course the new X1D 50c and H6, but also older models to show where they are coming from. IMHO they want to give a signal to old Hasselblad users, that they are back in town and commited to deliver products their users wants to have.

The fact that the X1D was already sold out until end of 2016, only 48 hours after the announcement in July speaks for itself.

Here are a few snapshots from the booth:

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