G
Guest
Technically I think that you've got the Minilux ll pretty well covered. Thank you, and I hope that Leica is reading this.
All I would add is I'd like the flash setting to be 'sticky' like the EV setting already is. If I set the flash to how I want it (off) and then switch the camera off and back on again later I still want the flash like I left it.
Also rethink the red light green light thing. They carry too much information and are not easily remembered. I onlly use my camera from time to time and I always need to check in the book just what those lights mean!
Cosmetics and marketing: sell it direct over the internet and in a range of colors: titanium, black, old worn black, safari green, dark blue... and with a range of grips: black leather, black rubber, clear 'rubber'... and encourage people to mix and match. Of course shops could order cameras for stock in color combinations they thought they could sell - just like garages pre-order cars in popular specifications.
Offer laser engraving like Apple does with the iPod. People might like their name tastefully engraved, or if the camera was a gift the giver might engrave 'Happy 21st Birthday' or whatever.
Offer brand name deletion. No 'Leica' in big white letters on the front. Just like BMW does with its cars. I see that Henri C-B has blacked-out the white writing on his Minilux.
USB connection to databack. Set the date and time via your computer and just have a simple on/off switch on the databack. And while we're at it add a caption from your computer too. Maybe we'd write 'Vacation, Paris 2003' or 'Fujichrome 100 Film Test'...
Offer downloadable additional programs. So you could have the standard program in your camera and download from Leica a 'Sports' program or 'Available Light' program and switch between the standard and the alternative programs.
Leica should make a community of loyal clients like Apple or Lexus do by 'going the extra mile'. If the camera needs repair or service send a loan camera with film. Any film manufacturer would jump at the chance. Send customers little presents from time time, a cleaning cloth, a mouse mat, a pen...
All I would add is I'd like the flash setting to be 'sticky' like the EV setting already is. If I set the flash to how I want it (off) and then switch the camera off and back on again later I still want the flash like I left it.
Also rethink the red light green light thing. They carry too much information and are not easily remembered. I onlly use my camera from time to time and I always need to check in the book just what those lights mean!
Cosmetics and marketing: sell it direct over the internet and in a range of colors: titanium, black, old worn black, safari green, dark blue... and with a range of grips: black leather, black rubber, clear 'rubber'... and encourage people to mix and match. Of course shops could order cameras for stock in color combinations they thought they could sell - just like garages pre-order cars in popular specifications.
Offer laser engraving like Apple does with the iPod. People might like their name tastefully engraved, or if the camera was a gift the giver might engrave 'Happy 21st Birthday' or whatever.
Offer brand name deletion. No 'Leica' in big white letters on the front. Just like BMW does with its cars. I see that Henri C-B has blacked-out the white writing on his Minilux.
USB connection to databack. Set the date and time via your computer and just have a simple on/off switch on the databack. And while we're at it add a caption from your computer too. Maybe we'd write 'Vacation, Paris 2003' or 'Fujichrome 100 Film Test'...
Offer downloadable additional programs. So you could have the standard program in your camera and download from Leica a 'Sports' program or 'Available Light' program and switch between the standard and the alternative programs.
Leica should make a community of loyal clients like Apple or Lexus do by 'going the extra mile'. If the camera needs repair or service send a loan camera with film. Any film manufacturer would jump at the chance. Send customers little presents from time time, a cleaning cloth, a mouse mat, a pen...